1. To promote Communication Studies as an academic discipline in East Africa
  2. To provide a forum where scholars, researchers, and others involved in communication studies and practice can meet and exchange information and ideas about their work
  3. To promote the study, criticism, research, teaching, and application of the creative, professional and scientific principles of communication
  4. To strive to improve communication research, policy, and practice
  5. To contribute, using appropriate research and critical scholarship, to the development and improvement of the education and training of communication professionals