- To promote Communication Studies as an academic discipline in East Africa
- To provide a forum where scholars, researchers, and others involved in communication studies and practice can meet and exchange information and ideas about their work
- To promote the study, criticism, research, teaching, and application of the creative, professional and scientific principles of communication
- To strive to improve communication research, policy, and practice
- To contribute, using appropriate research and critical scholarship, to the development and improvement of the education and training of communication professionals